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sushmaja

Where Inspiration Meets Design

The essence of Sushmaja is an amalgamation of nostalgia and timelessness. Meaning “born out of a beautiful woman,” the creations are an ode to designer Ayushri’s mother, Sushma, who has been her source of inspiration. Ayushri fondly remembers her mother adorning lovely sarees and dresses which she designed herself—something that inspired Ayushri to pursue fashion as a career.

Sushmaja is dedicated to uplifting artisans, crafting timeless pieces that celebrate heritage. With luxurious chiffons, silks, and intricate Zardozi work like Dabka and Aari Pitta, each piece tells a story, blending tradition with elegance for every occasion.

Elevating Personal Style with Heritage-Infused Fashion Pieces

Be it something with a maximalist aesthetic or subtle nuances, Sushmaja is committed to making every outfit an experience for its customers.  The brand believes in enabling customers to carve their own heritage and a fond memory. Something they would love to cherish forever.  Each creation has a character that involves not only the designer’s creativity but also the artisans’ hard work, experience and their personal legacy.